at, and to profile you on a micro basis, microtargeting. and then run a very sophisticated computer equation. so for the political scientist running the obama campaign, it wasn't about winning all of the country but they came down to eight states, and in those eight states it came down to cuyahoga county in ohio, and the city but if you take the city out of the united states, you've got a very red country. very republican. you put the cities back in, you know, california was out, l.a., san francisco is very different. the same all across the country. so it comes down to 50,000 votes in cuyahoga county. the democrats knew they had it, and those included getting the african-american community to respond very actively. and in florida, 50,000 additional hispanic votes.